How To Choose A Domain Name [ 10 Best Practices]

Do you know what is a domain name? Do you feel that a domain name is important for a blog?

A domain name is just an online address on which you will build a website. It’s just a name. Then why there is so much hype and confusion?

Well, many people may argue, but domain name plays a big role in your blogging success. We know that the content is king but you can’t ignore the importance of a domain name.

You need to take care of a couple of things while choosing a domain name. This article will be all about How To Choose A Domain Name.

choose a domain name

Importance Of Domain Name

  • It defines your brand: Yes, a domain name defines your brand. The right domain name can improve your brand recognition.
  • Improves SEO: If you add keywords in your domain name then it will definitely improve the SEO of your blog.
  • Adds Marketing Value: There are many people who buy attractive and branded domains and sell them for a premium price. So if you plan to do the same, then getting a good domain name will fetch more market value.

How To Choose A Domain Name ( A Good Domain Name)

Here are a few of the best practices that you should follow while choosing a domain name so that you should not regret it later.

1. Go for the .com extension

Yes, almost 37% of all domains are .com domain extensions. Why .com is so popular? It’s because .com attracts visitors from all around the world.

In case you don’t get the .com extension, then you can look for .org or .net. Although .org or .net does not carry the same value as .com, at least those are better than others.

How to choose a domain name
Credit: Link

2. Use a short domain name

Try to get a domain name with up to 6-14 letters. If you choose a lengthy domain name, visitors may make a mistake while typing the domain name in the browser.

Although there is no SEO advantage if you choose a short domain name, visitors love to type a short domain name.

3. Avoid special characters or numbers

It is advisable not to use any numbers or special characters in the domain name unless it is really required. Consider if Facebook was, do you feel that Facebook would have got the same success? May not be.

In terms of SEO perspective, there is nothing wrong with adding a hyphen or number in the domain name. But visitors do not like special characters or numbers and that’s why we should avoid those if possible.

4. Avoid generic domain name

Your domain name should reflect your brand and not any generic word. For example, if your blog niche is SEO and WordPress, you may opt for a domain like WordPress SEO. But that won’t give any advantage to you.

Both WordPress and SEO are generic words and there are tons of domain names already registered with these two words. You will soon get lost in the crowd. That is why better to choose a domain name that is brandable.

5. Don’t use copyrighted words

Be very careful in this regard. Blogging is not a short-term business. You should be very careful while choosing a domain name and make sure that you don’t use any copyrighted words in it.

For example, if in your domain name, you have words like amazon or Flipkart, you will soon get a copyright violation notice for using these reputed brand names.

6. Choose a domain name that is easy to spell

If your domain name is not easy to spell, there are chances that visitors may type wrongly in the browser. So make sure your domain name is short, crisp, and easy to spell.

7. Choose a domain name that is easy to pronounce

Well, word of mouth is very important in the blogging business. If you choose a domain name that is not easy to pronounce, you will lose a chunk of visitors.

8. Use the main keyword in the domain name

This is very much essential for SEO benefits. For example, this blog is all about technology and that is why this domain name ( RiansTech) has the word “Tech” in it.

This will help Google to understand what sort of content the blog may have. To get the most out of your domain name, it is preferable to use the keyword at the very beginning of the domain name.

9. Think long-term and choose a domain name

As I always say, blogging is a long-term business and your domain name is the brand identity. If a choose the wrong domain name and later decides to change it, it is very difficult to do that.

On top of that, you will lose the brand, you will lose SEO benefits and you will lose visitors. So, think wisely for long-term goals and choose a domain name.

10. Don’t copy other domain names

This is one of the biggest mistakes that new bloggers do. For example, I own this blog ( Now if someone buys the domain thinking that he can grab my visitors then he is completely wrong.

As I said earlier, the domain name is the brand identity. So even if you choose a copied domain name, you can’t build the brand overnight. Be unique, be special. That’s the only way you can gain success in blogging.

Here is a nice video from Shoutmeloud that shows a few of the tips that I have mentioned above.

Conclusion: How to choose a domain name?

Well, I understand, it is not always possible to follow all the best practices that I mentioned above. But if it is feasible, you should follow a few of the rules, and definitely you will get a good domain name. If required you can use Domain name generators for the same.

That’s all I have in this article. Hopefully, you got some useful information from this article. If you have any questions, then do write in the comment section and I will be happy to answer you.

FAQ | How To Choose A Domain Name

Can Domain Name Be Changed?

No, you can’t change a domain name. However, you can buy a new domain name and transfer your website to the new domain name.

Can Domain Name And Website Name Be Different?

Yes, it can be different. But the best practice is to keep the domain name and website name the same.


Rajib Is The Founder Of RiansTech. A Seasonal Blogger And A Full-Time Product Designer For Over Two Decades. A Technology Freak And Loves To Write About It. RiansTech Is A Online Home For Him Where He Documents His Experiences And Learnings So That Others Can Get Benefited From It.